![]() is a global provider of fishing tackle, lures, rods, and reels with a portfolio of brands that includes Abu Garcia, All-Star, Berkley, Fenwick, Fin-Nor, Greys, Hardy, Hodgman, Hooker, Johnson, JRC, Mitchell, PENN, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik, and Van Staal. Terms of the purchase, which is expected to close in April, are not disclosed. “The team has a proven record of success, and we look forward to welcoming them to the Pure Fishing family and building an even stronger company together.” “Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the leader in performance solutions, without the hard work of an extremely talented team,” Kent said. Account Management, Trained in BOSS software, Reception, Scheduling, Assist Sales, Contract entry, Clerical, Filing Customer Service Plano Synergy Nov 2014 - Jun. To maximize global expansion opportunities and add growth within its Outdoor categories, Pure Fishing will continue to focus on its supply chain, innovation, digital marketing, and vendor partnerships. The acquisition outlines Pure Fishing’s commitment to growing its presence in the outdoor sports industry while remaining a partner to its retail customers. It manufactures game management products, crossbows, ground blinds, treestands and other outdoor products. Plano’s outdoor brands include Ameristep, Avian-X, Barnett, Bloodsport, Evolved, Frabill, Flextone, Halo, No Limit, Plano Molding, Tenzing, Wildgame Innovations, and Zink. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. Plano Synergy manufactures products for hunters, anglers, and outdoorsmen worldwide. The purchase will include Plano Synergy’s 15 brands which specialize in tackle storage, catch management, hunting accessories, and archery. Headquarters Regions Dallas/Fort Worth Metroplex, Southern US. announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. In his professional life, Russell also has served in marketing roles for Shimano America and Eagle Claw Fishing.Pure Fishing Inc. Russell recently served as marketing director at Plano Synergy, where he was responsible for all strategic marketing and campaign execution for Plano and Frabill. In 2012, Keystone introduced a Structural Steel & Erection division to offset some of the ebb and flows of the Oilfield Fabrication component of the business. Russell will be responsible for the executive management of all marketing and brand strategies. ![]() Cottel previously served as senior vice president of Ralph Lauren. ![]() With his leadership, Marolina looks to strengthen relationships, improve execution with a renewed focus on long-term success. Mossberg & Sons, Inc., and Under Armour.Ĭottell is an apparel industry vet who has more than 40-years’ experience leading global teams across multiple brands to bring trend-right, quality products to consumers. ![]() In his professional life, he also has served in marketing roles for Plano Synergy, O. Angle most recently served as chief marketing officer, where he was responsible for all areas of strategic marketing and the direct-to-consumer business for all brands. Dallas, TX - ( )- The Board of Directors of Plano Synergy today announced the appointment of David E. ![]() Lewis also named Chris Russell as vice president of marketing for Huk and Nomad.Īngle will be instrumental in charting the path for continued growth and expanding the Marolina Outdoor brands. In addition, Mike Cottell, executive vice president of manufacturing and supply chain will become chief operations officer. has announced Pete Angle (pictured) will move from his position as chief marketing officer to serve as the company’s president. Edwin Lewis, chairman & CEO of Marolina Outdoor Inc. ![]()
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